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How To Build an "opt in" Email List
"or bulk email marketing list"
One of the best marketing tools for any online business is the building of an opt in email list. However learning how to build an opt in email list can be the hardest part.
Many marketers are not willing to give up their secrets of how they build their lists and rightfully so as many have spent years growing and building huge massive lists that they sell to daily.
I am going to show you how to build an opt in email list today, in fact this is the easiest way to build one.
If you do not yet have an actual email marketing list program you'll want one that can put everything on automate for you, with no programming or technically mumbo jumbo to learn. I always recommend Aweber as they have the best email marketing list system anywhere. You can also take a test drive of their system here... From start to finish I mastered their system in under 2 days... its that simple to use.
Now On To The Good Stuff....
First, write up an article about something that you deem useful to your target group. Lets say your web site is about dog grooming and your ultimate goal is to get people to your web site to buy dog grooming supplies or a dog grooming e book. You would write a small report under 5 pages or small useful article that you can offer to potential customers.
So in this case I would write a small report on my "Top 7 dog grooming tips". I'll explain why that title later on. Your tips would include exactly how they groom their dog to exactly what products they should use. Always include links from your article or report to your exact product you are recommending to your reader. The links will help people find the exact product your are recommending and even better they can then visually see it by following your link.
RECOMMENDED READING ABOUT EMAIL LIST BUILDING
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 NEW MARKETER APPROVED!
This e-book is an Exact blue print for building email list and profiting from them.
Click the image above to learn more.
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The way you would entice them to join is by offering them the report or article you just wrote for free if they join your email marketing list.
Now don't make the mistake many marketers do.
Many marketers only try to sell to people as soon as they land them on the list. Ask yourself, how you would want to be treated on a list that you joined. You should provide value to your email list readers and a very clear message. Then sell them your products as you introduce them to why they are important. If you are sale oriented only you are going to lose business.
Above I mentioned I titled the report or article "Top 7 Dog Grooming Tips" and the reason I choose that title is because the clear message to your reader. Another reason is because it establishes "you" as an expert in your field and gains your readers trust. Never lie to them and never deceive them be honest and open in your reports or as soon as you gain that trust you'll lose it and lose a reader fast.
To build an opt in email list can take time. Make sure you are listing your opt in list on as many web pages as possible. You'll also want to get traffic to your opt in list from off site sources as well. A couple of my favorites are PPC (pay per click marketing) through google adwords-
and free classified marketing through usfreeads. If you haven't read my write up on how to use free classified ads in your marketing you can read it here.
In your PPC ads always mention your free report & send the readers to the exact page of your free report sign up form. This way when they get to your site they don't have to search its right there in their face.
Once you have the members on your opt in email list keep them there by offering them constant updates (every 4-5 days) and new fresh content to keep them entertained & keep them happy & feel they are valued by you. I can't tell you how many times I've joined an email list and everyday they bombarded me with sales or the opposite where I joined the list and only heard from them every 30 days or so. By that point they have already found somewhere to get the information and someone else just got your sale!
So a Final Summary on how to build your email list.
-Pick your target audience
-Write your free report
-Offer the report for free to join
-Advertise your email list or simply just keep it on your site advertised but the fastest traffic comes from out side your website.
-Keep in touch with your list often.
-Provide valuable information.
& Continue the success as it builds.
To Your Ever lasting Marketing Success,
Michael Brown
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